Han's Laser has been honoured with the title of 'Globally Competitive Enterprise'
11-05-2026
On 10 May, the 2026 Guangdong Brand Development Conference, jointly organised by the Organising Committee of the 'Brand Power Nation Pioneer Project', Guangdong Radio and Television and the Guangdong Provincial Enterprise Brand Development Promotion Association, was grandly held.
This year’s 2026 Guangdong 510 China Brand Day activities included the strategic partnership for the “Greater Bay Area Brand Leadership Initiative”, as well as the announcement of the 12th batch of “Guangdong Well-known Brands”, the “2025 Top 500 Guangdong Brands in Global Competitiveness”, “Globally Competitive Enterprises”, and “Pride of Chinese Brands”award ceremonies, showcasing Guangdong’s achievements in brand globalisation, and to establish a global brand hub. Han's Laser, leveraging its outstanding comprehensive strength and international brand influence, was awarded the honour of “Global Competitive Competitive Enterprise”, alongside a number of other renowned Chinese enterprises with global influence. This fully demonstrates Han's Laser’s confidence and capability to compete on equal terms with world-class brands.
The event featured a series of grand ceremonies to announce the results of brand evaluations and present certificates, showcasing the formidable strength of Guangdong’s brand development. As a leading representative of advanced manufacturing, Han's Laser has demonstrated its commitment to domestic products and global competitiveness through its commitment to quality. Drawing on years of technological expertise and brand momentum, the company has earned widespread recognition and been selected for the latest batch of “Globally Competitive Enterprises”.
The selection process for the ‘Globally Competitive Enterprise’ award is conducted in strict accordance with the group standard ‘General Rules for the Evaluation of Global Competitiveness of Corporate Brands’ (T/GDBRAND002—2025). This standard was developed under the leadership of the Guangdong Provincial Association for the Promotion of Corporate Brand Building, in collaboration with brand development organisations from multiple provinces and the Research Institute for Chinese-Style Modernisation Brand Development at Central South University. It establishes a scientific and rigorous evaluation model centred on multiple core dimensions—including market performance, technological innovation, brand culture, social responsibility and internationalisation, establishing a scientific and rigorous evaluation model that enjoys high authority and industry credibility.
Under the same evaluation system, numerous outstanding enterprises have also been included in the “Global Competitiveness Top 500”list. This signifies that Han's Laser has been assessed against the same rigorous standards as global leading enterprises across multiple key indicators, and has received full recognition from professional evaluators. It is worth noting that Han's Laser had previously been successfully selected for the 2025 “Guangdong Brand Global Competitiveness TOP 500” list and awarded a 5A rating; this latest accolade further attests to the continuous rise and steady growth of its brand value.
Behind this accolade lies Han's Laser’s persistent dedication and relentless pursuit in the field of high-end equipment manufacturing over the years. Since its establishment in 1996, Han's Laser has consistently placed independent innovation at the core of its strategy, adhering to the motto “Strengthening the Nation, Equipping the World”. Starting from basic laser marking, the company has built a complete industrial chain covering laser optical components, motion control, precision optics, intelligent equipment and advanced processes. Today, Han's Laser’s products and services have penetrated over a hundred sub-sectors, including consumer electronics, new energy vehicles, semiconductors, photovoltaics, medical technology and aerospace. Not only does the company hold a commanding lead in the domestic market, but its products are also exported to more than 135 countries and regions worldwide, establishing Han's Laser as a significant Chinese force on the global laser equipment landscape.
From China’s first high-power fibre laser cutting machine to independently developed ultrafast lasers; from core motion control systems that have broken foreign monopolies to comprehensive solutions for smart factories, Han's Laser is addressing the urgent need for industrial upgrading with cutting-edge technology. Over the years, the company has focused its efforts on overcoming ‘bottleneck’ challenges in technology and the market, achieving self-reliance and control over core components, thereby laying a solid foundation for the security of the industrial and supply chains.
It is essential to possess both technological sharpness and brand depth. Han's Laser continues to drive the advancement of high-end products and the internationalisation of its brand in tandem, constantly refining its approaches to quality control, standard-setting and the construction of a global service system. The company has successively established overseas R&D and service centres in Germany, the United States, Japan and elsewhere, deeply integrating itself into the global innovation network, actively participating in the formulation of international standards and industry regulations, and continuously enhancing its brand’s voice and influence within the global value chain.
